The professional home of insights in Aotearoa.
More than 600 members — agencies, client-side and government teams, suppliers and academics — holding themselves to one Code of Practice.
What we hold ourselves to
RANZ AI Guidelines
Released at the 2026 AGM. Using AI in research without cutting corners on rigour, consent or privacy.
Download →Code of Practice
The ethical baseline every member agrees to, with the introductory session and webinar recording.
Read →Political Polling Code
Best practice for conducting, reporting and publishing political polls. Binding on current members.
Read →Privacy Act & IPP3A
Guidance on the Privacy Amendment Act 2025 and disclosing information overseas.
Read →
The 2026–27 RANZ team
Volunteers from across the profession: Heni, Aiden, Kris, Michael, Oliver, Louise, Nicola, Amelia, Ana, Susanna and Claire.
News & industry updates
-
AI in market research: disclosure, transparency and data security
AI tools have entered research workflows faster than the guidance covering them. What agencies owe participants and clients on disclosure, and what…
-
Why focus groups still matter
Online panels can tell you what people chose. Focus groups tell you why. A look at where group discussion earns its place…
-
Testing 3
I’m writing stuff, like a pro, putting images and what not. It’s all good az. I’m on the left to an image
Join the community that sets the standard
Open to agencies, client-side and government insights teams, suppliers, academics and students of research.
The industry body for professional providers and users of research, data and insights.
Office@researchassociation.org.nz